THAT FLOWER FEELING
BACKGROUND –––––
CalFlowers, a California non-profit, launched the nationwide “That Flower Feeling” campaign to inspire Americans to enjoy flowers more often—as everyday beauty, self-care, and self-love.
ACTION –––––
As lead creative, I produced all TFF Instagram and TikTok content, expanding 180 Amsterdam’s visuals into static and video posts. I also directed GIF/Giphy promotions, led design for the Sun N’ Fun convention, and grew a dedicated flower-loving community by tapping into trends and real enthusiasts.
• TOTAL REACH AND POTENTIAL REACH ––––– 150,000 +
• TOTAL GIPHY VIEWS ––––– 1–2 million +
CLIENT –––––
CalFlowers
ROLE –––––
Art Direction | Graphic Design | Motion Design
