BACKGROUND –––––
The underdog of the airline industry and New York’s #1 darling, JetBlue has become an industry stay for its affordable fares and loyal fanbase (and yes, that includes the dissatisfied comments, but what airline doesn't get that).
To meet the demand of New Yorkers and beyond is no easy task, especially on social media; that’s where we come in.
ACTION –––––
As Creative Co-Lead, I produced monthly content calendars, evergreen assets, and ad-hoc requests for all JetBlue social channels.
Work ranged from on-site content capture at JFK’s T5, to caption/on-screen copywriting, to creating everything from high-end animations to simple LoFi statics using UGC.
CLIENT –––––
jetBlue
ROLE –––––
Art Direction | Copywriting | Content Creation | Content Ideation | Motion/Graphic Design
