Marie Callender's
BACKGROUND –––––
On Thanksgiving 2021, Sharon Weiss went viral after blaming Marie Callender’s for her burnt pie. The internet quickly turned her post into a meme, racking up hundreds of thousands of likes and reposts.
ACTION –––––
As creative lead, we partnered with Sharon for a National Pie Day comeback video (#sharoniscaring), scripting and creating oversized props—a giant timer, custom pie box, and branded apron. In post, we styled it like a vintage infomercial.
CLIENT –––––
Conagra Brands
ROLE –––––
Art Direction | Graphic Design | Motion Design
BACKGROUND –––––
On Thanksgiving 2021, Sharon Weiss went viral after blaming Marie Callender’s for her burnt pie. The internet quickly turned her post into a meme, racking up hundreds of thousands of likes and reposts.
ACTION –––––
As creative lead, we partnered with Sharon for a National Pie Day comeback video (#sharoniscaring), scripting and creating oversized props—a giant timer, custom pie box, and branded apron. In post, we styled it like a vintage infomercial.
CLIENT –––––
Conagra Brands
ROLE –––––
Art Direction | Graphic Design | Motion Design
© 2025 Alex Petrenko.
© 2023 Alex Petrenko.